Jason Wu has always created beautiful and elegant ranges for women and his new collection ‘Miss Wu’ aimed towards a younger audience. According to Jason, “I always see Jason Wu [the collection] as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am — slightly more downtown, and with a more relaxed attitude.” with a more relaxed price tag as well, if I do say so myself. The Autumn/Winter 2013 range is a bit more casual and playful compared to his main label ‘Jason Wu’ featuring graphic prints, warm knits, bright hues and warm undertones, that all fits together perfectly with a qwerky and flirty touch.