If ‘EL’ Could She ‘Wood’…

Its always exciting when you get an invite to your first Blogger only fashion event, I was so excited; screaming and jumping around the house, my family didn’t appreciate it very much, but they got over it. The event was for a PR company in Sydney (EGPR), unfortunately there were no flights to get me there in time but that didn’t get me shunned at all from the company, thank god. So to cut a long story short, they sent me three pieces from the new ‘Elwood’ spring summer 2013 collection to do a blog post about, especially because they recently opened up a brand new store in chapel street thats for girls only! I went there a week ago and its brilliant, full of great summery fashion, the store is bright and airy.

Some of the new Elwood collection in the beautiful Chapel Street boutique

Chapel Street Boutique

The new range this summer is all about neon pastels and bold prints, summer days and road trips.

JOSHUA TREE  to LOS ANGELES

Four Australian models, three crew, a camera and a tank load of fuel….

29 Palms, California set the ultimate backdrop for our unforgettable road trip and campaign shoot. A shoot dedicated to the young, free–spirited Australian traveller, their journey, their party, their summer and the relentless bug to do it all again next year.

From the old–school, colourful bungalow motor inn of 29 Palms — set in a palm tree oasis to the sparse desert of the Joshua Tree National Park,our ultimate road trip headed via the desert wind farms in the direction of the glittering city of LA, city of dreamers.

Washed down neutrals, dirty pastels and sun faded accents create a relaxed summer feel for the Elwood Menswear High Summer Range. Chino style bottoms, easy beach shorts, classic tees and an attention to shirting are key to the range, all with a premium make and finish.

Elwood Womenswear High Summer Range combines bright florals, muted photographic prints and simple shapes that transition effortlessly from day to night. While cheeky short shorts, soft sheer fabrics and bright pop colours remind us just what summer’s all about.”

Photos by the beautiful Britt Hutchinson

Featuring APFOP’s own blogger and Fig the three legged pug

xx

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