Sometimes you just stumble across some amazing and talented designers who are out their making a name for themselves, a few that I know and a few that I don’t. One of the designers that I do know is Shelly Pratt who is the owner and designer of ‘SHELLTER’ maternity wear. I can remember in second year at fashion school we were all doing a business management and marketing project where we had to come up with a new concept for a clothing label and design, market and prove the feasibility of the label. I came up with an eclectic over the top store and fashion label that wasn’t really a viable choice, but Shelly came up with a maternity label. Now that project has actually come to life, featuring beautiful eco friendly fabrics, and original designs.
“SHELLTER represents a revolutionary change in the way maternity wear is envisaged in the Women’s Fashion Industry. It projects a bio-morphic shell that creates a second skin essentially supporting the physical, elemental & emotional form before, during & after pregnancy.
SHELLTER delivers a seamless transition from day to night without compromising your personal style. SHELLTER is dedicated to practising an ethical, resourceful and sustainable business model.
Welcome to SHELLTER.”
100% Recycled, post-consumer card and completely compost-able. Hand stamped and delicately hung by a fine unbleached cotton twine.
ECO FRIENDLY the off cuts from the brown pattern paper transformed into art. LOVE IT
SHELLTER endorses natural products that are for you and your home, including vegan makeup brushes, ECO FRIENDLY washing powders and detergents and ECO tan. As a vegan I love the make up brushes and if I didn’t already have a set I defiantly would be buying them.
looks like the next range might be inspired by Freda, full of bright colours and I am looking forward to seeing it.
AUTUMN / WINTER 2012
“‘STATUES NEON’ SCULPTS NATURALLY TO YOUR EVOLVING SHAPE, FORMING A SUPPORTIVE YET STRONG VERTICAL LINE OF IMPASSABLE ELEGANCE.
STATUESQUE PROPORTIONS ARE INSPIRED BY HIGHLY DRAPED MODULAR SHAPES AND THE JAPANESE KIMONO SILHOUETTE, WHILST SIMULTANEOUSLY APPLYING AN OCEANIC PALLET OF LANDSCAPE GREY, SEA GRAPE GREEN & BEACHED KELP KHAKI.
THE COLLECTION IS STAPLED TOGETHER WITH SHELLTER’S VERY OWN ‘BASIC SHELLTER’ LINE OF HIGH QUALITY MATERNITY ESSENTIALS CONSTRUCTED OF ETHICALLY CERTIFIED, ORGANICALLY GROWN COTTON.”
ALL PICTURES SOURCED FROM
SHELLTER FACEBOOK PAGE
ALL ITALIC INFORMATION SOURCED FROM;
SHELLTER FACEBOOK PAGE AND SHELLTER.COM.AU